CURATORS PORTFOLIO

---

Context: A fashion brand with strong creative identity and product, but lacking cohesion across digital presence, campaigns, and growth structure.

Challenge:

• Website not reflecting brand value or converting effectively 
• Disconnected brand expression across content and campaigns 
• Lack of structure between creative, product, and revenue strategy

What We've Done:

• Fully restructured and refined the website (layout, navigation, product storytelling, and user experience) 
• Elevated product descriptions to align with brand positioning 
• Led creative direction across campaigns and brand visuals to meet our omni-channel expectations
• Curated (designed, shot, edited and posted) all content -from social to newsletter one- to ensure consistency and clarity 
• Connected brand identity with digital performance and growth objectives

Outcome:

• Cohesive and elevated brand presence across all touchpoints 
• Website aligned with both storytelling and conversion 
• Stronger consistency between product, content, and campaigns 
• Clear foundation and stable sales for scalable growth

Scope

Research • Strategy • Branding • Creative Direction • Production • Social Media • Email Marketing • Ads (Media Buying) • E-commerce Management

Context: A premium cigar retailer in Miami with strong product and loyal clientele, operating in a competitive, experience-driven market.

Challenge:

• Physical space not fully translated into a differentiated brand experience 
• Content and digital presence not reflecting in-store quality 
• Opportunity to increase traffic, retention, and brand perception

What We've Done:

• Refined brand positioning toward a more elevated, experience-led identity 
• Developed content direction aligned with lifestyle and premium culture 
• Structured campaigns and in-store activations to drive engagement 
• Connected physical experience with digital storytelling and growth 
• Guided ongoing marketing and content strategy to increase visibility

Outcome

• Stronger alignment between in-store experience and brand perception 
• Increased engagement across content and customer touchpoints 
• Clearer positioning within a competitive local market 
• Foundation for sustained growth in both traffic and sales

Scope

Strategy • Creative Direction • Production • Social Media

Context: A new brand entering the market with a clear ambition but no defined identity, positioning, or visual system.

Challenge:

• No established brand foundation or differentiation 
• Need to translate concept into a compelling, market-ready brand 
• Align strategy, identity, and launch execution from the ground up

What We've Done:

• Conducted market and competitive research to define positioning opportunities 
• Developed full brand strategy, identity, and narrative 
• Created naming, visual direction, and brand language 
• Led creative direction for campaign and launch vision 
• Produced core launch content, including campaign shoot and visual assets 
• Aligned brand, product, and storytelling into a cohesive go-to-market presence

Outcome

• Clear and differentiated brand identity ready for market entry 
• Cohesive visual and narrative system across all touchpoints 
• Strong launch foundation aligned with long-term growth potential 
• Seamless connection between strategy, creative, and execution

Scope

Research • Strategy • Branding • Creative Direction • Production • Launch